CASE STUDY:
American Academy of Orthopaedic
Surgeons.
“We evaluated 12 different vendors, and I was afraid we were going to have to settle for a
product that fell far short of meeting our requirements. We had a long wish list of features
and no one came close to nailing all of them until we found Tizra.”.
“Moving to the Tizra platform gave our marketing department unprecedented flexibility in
creating and crafting specific packages and offers.”.
“I was astounded by the ease of getting content into Tizra. I could load a book in a matter of
minutes. I was used to eBook conversions taking 2-6 weeks.”.
-- Derrick Philips, Senior IT Business Analyst.
Background.
Founded in 1933, The American Academy of Orthopaedic Surgeons (A.A.O.S), is the preeminent
provider of musculoskeletal education to orthopaedic surgeons and medical professionals around the
world. The academy has had an active publishing program since the 1950s, and now produces a wide
range of scientific and medical educational materials in
print and electronic formats. These
publications are a central part of the organization’s mission.
In 2011, recognizing the broader shift toward
digital publishing, A.A.O.S began researching
eBook platforms, and in 2012, it began selling
eBooks using software from an established
vendor. About a year later, as limitations in that
vendor’s software became clear, A.A.O.S began
searching for a new solution. “Our previous
platform required members to download an
application to consume our content, and to
create an additional username and password,”
said Derrick Philips, Senior IT Business Analyst
at A.A.O.S. “In addition, the platform took a 30
percent royalty and didn’t provide the
functionality we needed to package our content
the way we wanted.”.
So early in 2013, A.A.O.S began a complete
review of its publishing workflow, which
included
a search for a new digital publishing
platform vendor. Driven by new strategic goals
developed by its Board of Directors, A.A.O.S
sought ways to speed up the pace of content production while maintaining quality, making content
delivery more flexible, and improving ease of use.
The Challenge: A Long Wish List and a Short Timeframe.
The new strategic goals called for A.A.O.S to reach beyond its traditional audience of orthopaedic
surgeons and residents to the broader medical community. In addition, the organization wanted to be
able to target eBook content toward narrower specialties and to better integrate it into
continuing
medical education (CME) programs.
To succeed, they knew they had to have greater control over their content. Not only would they need
to be able to break it up into its smallest logical components for use in CME programs, they needed to
create a simple, unified online experience, so users could gain access to all their information with a.
Tizra’s ability to integrate quickly with the existing
A .A .O .S website and back-end systems was key to a
successful launch.
American Academy of Orthopaedic
Surgeons.
“We evaluated 12 different vendors, and I was afraid we were going to have to settle for a
product that fell far short of meeting our requirements. We had a long wish list of features
and no one came close to nailing all of them until we found Tizra.”.
“Moving to the Tizra platform gave our marketing department unprecedented flexibility in
creating and crafting specific packages and offers.”.
“I was astounded by the ease of getting content into Tizra. I could load a book in a matter of
minutes. I was used to eBook conversions taking 2-6 weeks.”.
-- Derrick Philips, Senior IT Business Analyst.
Background.
Founded in 1933, The American Academy of Orthopaedic Surgeons (A.A.O.S), is the preeminent
provider of musculoskeletal education to orthopaedic surgeons and medical professionals around the
world. The academy has had an active publishing program since the 1950s, and now produces a wide
range of scientific and medical educational materials in
print and electronic formats. These
publications are a central part of the organization’s mission.
In 2011, recognizing the broader shift toward
digital publishing, A.A.O.S began researching
eBook platforms, and in 2012, it began selling
eBooks using software from an established
vendor. About a year later, as limitations in that
vendor’s software became clear, A.A.O.S began
searching for a new solution. “Our previous
platform required members to download an
application to consume our content, and to
create an additional username and password,”
said Derrick Philips, Senior IT Business Analyst
at A.A.O.S. “In addition, the platform took a 30
percent royalty and didn’t provide the
functionality we needed to package our content
the way we wanted.”.
So early in 2013, A.A.O.S began a complete
review of its publishing workflow, which
included
a search for a new digital publishing
platform vendor. Driven by new strategic goals
developed by its Board of Directors, A.A.O.S
sought ways to speed up the pace of content production while maintaining quality, making content
delivery more flexible, and improving ease of use.
The Challenge: A Long Wish List and a Short Timeframe.
The new strategic goals called for A.A.O.S to reach beyond its traditional audience of orthopaedic
surgeons and residents to the broader medical community. In addition, the organization wanted to be
able to target eBook content toward narrower specialties and to better integrate it into
continuing
medical education (CME) programs.
To succeed, they knew they had to have greater control over their content. Not only would they need
to be able to break it up into its smallest logical components for use in CME programs, they needed to
create a simple, unified online experience, so users could gain access to all their information with a.
Tizra’s ability to integrate quickly with the existing
A .A .O .S website and back-end systems was key to a
successful launch.
